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Hey, I'm Benji.

I design stuff like websites and brand identities. My first gig was a drawing of a dog in second grade. I still love dogs, but I mostly work with humans.

Engineering a Visual Identity for a Vibrant Art and Music Performance Cooperative.

Elestial Sound

Elestial Sound is a constantly mutating entity. It is part record label, part live performance troupe, and part art collective. Elestial Sound’s original intention was to be a small label publishing the collected efforts of a tight-knit circle of Florida musicians, but after five years and twenty releases, the vision expanded from documenting a musical lineage, to curating an immersive experiential environment.

The logo mark reflects the morphing identity through its modularity and flexibility. By running the mark through a xerox copier, I was able to iterate hundreds of unique marks, each with its own character and unique persona.

See more of this project on Behance.

Photography by Always Nothing, Davis Hart, Stephany Kaye, and Anastasiya Zolotukhin.

Capturing the Dynamic Magic of the "Festival For the Future" with a Screenprinted Poster.

Form Arcosanti

I was kindly invited to design a limited run 3 color screenprint poster for Form Arcosanti, an intimate three day music festival in the magical lowlands of the Arizona desert.

See more of this project on Behance.

Photography by Anastasiya Zolotukhin.

Branding Florida's Swampiest Nanobrewery.

Alligator Brewing

Alligator Brewing is a tiny brewery with a tenacious attitude and the courage to combine, alchemize and reinvent traditional conceptions of beer brewing. The branding shows its experimental nature, diehard belief in hard work and good beer, and swampy roots.

In addition to the logo, festival tent, business cards, stickers, coozies and collateral, I designed a complete vehicle wrap for a Mercedes Sprinter van, used to transport kegs and kit to and from tastings and festivals.

See more of this project on Behance.

Photography by Jon Church.

Thanks for looking!

Check Out my Behance, Dribbble, artwork, and my Tumblr.

Wanna chat? Drop me a line at Benhasel@gmail.com.