Specializing in branding, packaging, web design, illustration, and art direction. Currently design lead at Gander, creating identity systems for things that make life more interesting.
Graza
Identity and Packaging for Graza, the highest-quality single-origin olive oil around. I worked with the Gander team to create an identity system with a full suite of hand-drawn illustrations to match this fresh and flavorful olive oil. It smashed expectations and flipped the olive oil market on its head.
Designed at Gander. CREATIVE DIRECTION Katie Levy, Mike McVicar. DESIGN TEAM David Shatan-Pardo, Phaedra Charles, Alejandra Ros. LETTERING Phaedra Charles. PHOTO Anisha Sisodia, Piacere, Sophie Fabbri, Shea Salisbury. FOOD STYLING Kate Buckens.
Grand Scheme Brewing
Identity and creative direction for Grand Scheme Brewing; A taproom and brewery in Gainesville, Florida, and a direct response to an American beer culture obsessed with keeping the status quo. The GSB Brand is inspired by spectacle, propaganda, and magic, and is informed by conspiracy pamphlets, religious tracts, punk flyers, counter-culture DIY zines, alt-comix, and found print media.
PHOTO Joe Simmons, Anthony Cosme. 
Kardiya Yoga
Identity, creative direction, and web design for Gainesville’s community yoga studio. Kardiya sets themselves apart by focusing on mobility and mindfulness over trends. Offering in-person and online classes, they offer a sliding scale of affordable memberships, for a more accessible yoga experience and a more stable pay structure for their teachers.
PHOTO Maxine Worthy.
Wooden Spoon Herbs
Wooden Spoon Herbs are providers of products and education to help the health-conscious build a routine of herbal support. The Gander team created branding and packaging for these earth-grown, time-tested herbal formulas. Drawing inspiration from the Back-to-the-Land movements of the 1960s, and old farmer’s almanacs and seed catalogs, an expansive system of type collage and illustration was born.
Designed at Gander. CREATIVE DIRECTION Katie Levy, Mike McVicar. DESIGN TEAM Phaedra Charles, Alejandra Ros. LETTERING Phaedra Charles. PHOTO Joe Lingeman. STYLING Julia Rose.
