Specializing in branding, packaging, web design, illustration, and art direction. Currently design lead at Gander, creating identity systems for things that make life more interesting.
Graza
Identity and Packaging for Graza, the highest-quality single-origin olive oil around. I worked with the Gander team to create an identity system with a full suite of dynamic illustrations to match this fresh and flavorful olive oil.
Designed at Gander. CREATIVE DIRECTION Katie Levy, Mike McVicar. DESIGN David Shatan-Pardo, Phaedra Charles, Alejandra Ros. LETTERING Phaedra Charles. PHOTO Anisha Sisodia. FOOD STYLING Kate Buckens.
Grand Scheme Brewing
Identity and creative direction for Florida’s most mysterious brewpub. Grand Scheme is an inverted shamanic ode to the American Dream; frantic, complex, and strange, with equal parts con artist, stage magician, and agitator. Also great beer.
PHOTO Joe Simmons. SIGN-PAINTING Steven Speir.
Kardiya Yoga
Identity, creative direction, and web design for Gainesville’s community yoga studio. Kardiya sets themselves apart by focusing on mobility and mindfulness over trends. Offering in-person and online classes, they offer a sliding scale of affordable memberships, for a more accessible yoga experience and a more stable pay structure for their teachers.
PHOTO Maxine Worthy.
Wooden Spoon Herbs
Wooden Spoon Herbs are providers of products and education to help the health-conscious build a routine of herbal support. The Gander team created branding and packaging for these earth-grown, time-tested herbal formulas. Drawing inspiration from the Back-to-the-Land movements of the 1960s, and old farmer’s almanacs and seed catalogs, an expansive system of type collage and illustration was born.
Designed at Gander. CREATIVE DIRECTION Katie Levy, Mike McVicar. DESIGN Phaedra Charles, Alejandra Ros. LETTERING Phaedra Charles. PHOTO Joe Lingeman. STYLING Julia Rose.
