Grand Scheme Brewing

Identity, packaging design, and ongoing creative direction for Grand Scheme Brewing; A taproom and brewery in Gainesville, Florida. A direct response to status quo beer culture, and a screwball homage to the American dream. The GSB Brand is inspired by spectacle, magic, and propaganda. It’s informed by conspiracy pamphlets, religious tracts, punk flyers,  counter-culture DIY zines, alt-comix, and obscure found print media.

PHOTO Anthony Cosme, Joe Simmons. 
SIGN-PAINTING Steven Speir