GRAND SCHEME BREWING
Identity, packaging design, and ongoing creative direction for a taproom and brewery in Gainesville, Florida.

Grand Scheme Brewing seeks to make sense of a complicated world via uncomplicated means: Small batch craft beer. GSB emerged from the static fuzz of contemporary beer culture as a screwball parody/homage to a less online age of American uncertainty. the brand is inspired by spectacle, magic, propaganda, and the art of the con. Extensive collage/illustration hybrids, informed by dusty fringe ephemera like subversive pamphlets, counter-culture zines and punk comix, explore a range of paranoic topics to expose and illuminate the biggest schemes in the world...

PHOTO Anthony Cosme, Joe Simmons. 
SIGN-PAINTING Steven Speir